Who We Are
Why “Fifty&Two”?
The name Fifty&Two comes from the 52nd line of longitude. The 52nd line of longitude crosses through the most easterly point of North America and the founding place of Fifty&Two Sports Mgmt Inc.
The banner surrounding the 52 is made to look like a championship banner to symbolize success for athletes.
Our Team
Michael Williams
President & Co-Founder
Michael Williams, President and Co-Owner of Fifty&Two Sports, received his Bachelor of Commerce (Co-operative) (Honours) degree from Memorial University in 2018, his Law Degree from the University of New Brunswick in 2021, and is expected to receive his MBA from Memorial University by the end of 2022. Michael has completed additional sports-focused programs including the Hockey GM & Scouting Course with Sports Management Worldwide, as well as a Basketball Scouting Course. In 2021, Michael was recognized by Atlantic Business Magazine as one of Atlantic Canada's "30 Under 30" Innovators.
Michael has always been heavily involved in sports as a player, coach, and volunteer with many teams. He has played hockey, soccer, tennis, softball, volleyball, golf, frisbee and many other sports growing up, and previously coached hockey and golf. From a professional standpoint, Michael has worked with the AHL team St. John’s Ice Caps, as well as with ESPN on the show Pardon the Interruption in Washington D.C., where he was the show’s first Canadian intern.
Michael’s role with Fifty&Two is to oversee the company’s operations and personally represent Fifty&Two athletes as an agent, advisor, and/or professional representative. Michael’s business and legal backgrounds provide a strong foundation to ensure that all athletes are given the best representation possible. Michael is currently representing junior hockey players, hockey players looking for professional contracts, as well as a professional golfer, and he is eager and excited to work with athletes across all sports to provide guidance, assistance, and representation along their athletic journey. While working with the Fifty&Two team, Michael aims to develop a close relationship with every athlete he represents to help them achieve their ultimate athletic goal.
Brian Kennedy
Vice-President & Co-Founder
Brian Kennedy, Vice President and Co-Founder of Fifty&Two Sports Mgmt, completed his Bachelor of Physical Education and Bachelor of Arts in Political Science at Memorial University in 2019. Brian has worked in player development and programming in various different sports. He is a certified NCCP (National Coaching Certification Program) Coach in softball, as well as being a Hockey Canada Program certified coach. He currently leads all star youth teams in both sports. Brian has also completed NCCP training and scouting courses in basketball.
Brian’s primary role with Fifty&Two is working with athletes in development and training for their specific sport, helping facilitate practices, training sessions and tournaments. He will also be attending athletes’ games to assess and record their progress throughout the year. Brian’s coaching and program development experience, and love of sports will help to assist every one of Fifty&Two’s athletes to reach their full potential.
Jack O’Dea
Business Co-op Student
Jack is Fifty & Two's business co-op student for spring/summer 2023.
Jack is in his fourth year of his Bachelor of Commerce (cooperative) program at Memorial University of Newfoundland. He grew up playing numerous sports and has played hockey, golf, triathlon, track & field, and cross country running at the provincial level. He continues to coach and volunteer with his regional soccer program, in Portugal Cove St.Philips, and was an assistant coach and trainer with various minor hockey teams for 9 years. Jack's responsibilities with Fifty & Two focus on event management for the 2023 Fifty & Two Championship, social media & website management, and athlete recruitment & endorsement.
During the summer, you can find him playing golf, tennis, or training for marathons and skiing in the winter. Fun Fact about Jack: he played table tennis at the provincial 4A level, he and his team from Prince of Wales Collegiate came first in team ranking, and he won the men's singles gold medal & tournament Most Valuable Player.